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UPSTART: All girls allowed

Posted on April 22, 2013 by Lori & Tara

Upstart Business Journal features us on Earth Day in "Once upon a Treehouse: All girls allowed."

Teresa Novellino writes, "A pair of sisters, both of whom are Pennsylvania moms, set out to create a line of dolls that would be fun for girls to play with and kind to the environment. The toy market is filled with dolls that are, well, pretty dolled up from the long-lashed, mini-skirt wearing Bratz dolls to the ever-glammed out Barbie doll. So when sisters Lori Kay Schoeneman and Tara Schoeneman-Brown launched their doll and dollhouse business, they wanted to create toys that would be a breath of fresh—and wholesome air—for little girls..." Read more here!

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